Developing Your Personal Brand

Past Event

Women in Governance (WiG) is proud to present a workshop with personal branding and social media expert Marina Byezhanova, Co-Founder of headhunting firm Pronexia Inc. and personal branding agency Brand of a Leader. Introductory remarks will be given by Guylaine Voghel, Director of Operations at Logic-6 and Co-Chair of WiG’s Mentoring Committee.

During this webinar held in English, participants will explore various strategies to leverage their experience, expertise, and personality in order to elevate their credibility, differentiate themselves, have a larger impact, and advance their career! The workshop will be followed by a short public Q&A session.

This virtual event is part of a series of workshops offered to members of WiG’s Mentoring programs. While the webinar is open to the public, the networking breakout sessions following from 9:30 to 10:00 a.m. EDT are exclusively reserved for mentors, mentees, and members of WiG’s Mentoring Committee.

Anik Lapointe, General Manager of the New York Branch and COO at National Bank of Canada Financial Inc. and Ray Kazan, Global HR Director of Business Aviation Training at CAE and Co-Chair of WiG’s Mentoring Committee will act as moderators/facilitators.

Registration is free.
All participants will receive a Zoom link via email with their registration confirmation.
Mentors, mentees, and members of WiG’s Mentoring Committee with their promo code will receive a second, exclusive link to access their private breakout sessions from 9:30 to 10:00 a.m. EDT. Contact us if needed:

We look forward to your participation!


About our guest and moderators

Marina Byezhanova is a Soviet-born, Ukraine-raised, Canada-based entrepreneur whose mission is to scale the reach of people’s voices. Co-Founder of a personal branding agency called Brand of a Leader, Marina has been quoted and referenced in such publications as,, Fast CompanySuccess MagazineWall Street Journal, and the Financial Post. She has spoken to audiences of entrepreneurs and business executives in North America, Asia, Europe, and the Middle East. Marina is a proud member of Entrepreneurs’ Organization and is presently the Canadian Social Media Expert serving on the Regional Board of Directors.

Ray Kazan joined CAE five years ago and is currently the Global HR Director for Business Aviation Training. Ray has supported several global HR initiatives, including an internal woman leadership program, and several diversity and inclusion initiatives. Prior to CAE, Ray was the Regional HR Manager for Diageo, an international beverage company and was responsible for the Global Travel & Duty Free business unit. Ray studied Human Resources Management and is certified in Gender Diversity by INSEAD. Ray is also a board member with Helem Montreal, a Canadian organization that supports LGBTQ2+ individuals coming from the Middle East.

Anik Lapointe joined National Bank of Canada in 2001 and is currently General Manager of the New York commercial branch and Chief Operating Officer at National Bank of Canada Financial Inc. Anik achieved her Executive MBA and Bachelor of Public Administration and Administration from the University of Quebec in Montreal. She has an Executive MBA from University Paris Dauphine in Paris, France, and holds several certificates from Harvard and Queens University. Anik is also very implicated in the community: she is (among others) a member of the advisory committee of the Quebec government in New York and of the Women’s Forum’s finance committee, a director on the board of the Canadian Association of New York / CANY, and an active member and mentor at Women in Governance.

About our mentoring programs

Women in Governance’s Mentoring programs were carefully curated by a strategic committee, composed of leaders and professionals with extensive experience in their fields and roles. By applying our mentoring best practices, the mentee is empowered to set personal development goals and steer the mentor-mentee relationship to help reach her goals and succeed in her career. Women in Governance’s Mentoring programs are offered to women in both executive and professional levels to help them reach greater heights and access decision-making bodies. Visit our mentoring page to learn more!

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